Help give every child in Wales the best start in life

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Too many children are falling behind in their early years – and the effects can last a lifetime.  

Today in Wales, the poorest children are twice as likely to score below average for language development at age five. They start school struggling to speak in full sentences or understand simple instructions from parents, teachers and friends.

Many of them struggle to catch up, making it harder for them to do well at school, or succeed in the world of work.

That’s why we’re calling on the Welsh government to ensure all children can access high quality support in their early years. This means giving more support to parents, and making sure staff are highly skilled to deliver world-class early learning and childcare.  

Will you join us? Simply add your details to our form and we’ll let you know how you can support our campaign in the months ahead.

Thank you.


More information

Every child deserves the best start in life. But today in Wales, too many children aren’t getting the support they need to fulfil their potential.

Early language skills are the essential building blocks that children need to understand the world around them and go on to thrive. That’s why we’re working directly with parents to help them to support their children’s learning at home through programmes like Eat, Sleep, Learn, Play!

It’s proven that high quality early years education and care make a big difference to children’s language too, particularly for the poorest children. Access to a team of caring and highly skilled staff, led by a graduate-level practitioner, could transform children’s early language skills and readiness for school.

 We’re calling for the Welsh government to invest in children’s early years by supporting parents and making sure staff can deliver world-class early learning and childcare.

 Join our campaign to improve childhoods today and boost children’s prospects for the future.



You are changing children’s lives – thank you. We would like to keep you updated about our work and how you can help.

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